Digitalization of life sciences with marenas @MEDICA. The healthcare industry is challenged by innovative IT solutions and patients‘ growing demand for new and more convenient digital services. Our managing director, Dr. Sinan Perin, introduced our mindset and approach to survive in disruptive markets.
Why is it so important to use capability based approaches today?
Demand, therapy options and complexity are increasing:
- Multimorbidity is increasing globally, likely driven by the aging population but also by factors such as a high body-mass index, urbanization, and the growing burden of NCDs (such as diabetes).
- The medical progress regarding the knowledge on disease patterns allows a more individualized view of illnesses that require a differentiated therapy.
- Increase in individual health data due to wearables collecting data constantly. Furthermore, all measurement values, images, medical histories, diagnoses and previous treatments will be available as digital data sets.
Greedy healthy cyborgs will turn the market upside down, here are some of the future trends you should start considering right away.