Internet giants enter the healthcare industry and challenge established players. Theytry to stand up to new competitors and challenge new digital approaches with a facelift of their own business model. This is however not enough. The clock is ticking. Existing business models are running out of time to successfully capitalize on thechanges happening in the healthcare industry.
“Capability Management” is a strategic approach which picks up on the digital threat to the business and uses it profitably to grow your business.
Demand is changing: smartphones and smartwatches offer a wide spread of different apps and sensors that help manage patients’ diseases. A ‘healthy life’ has somewhat become a service itself. The market continues to change in a disruptive manner and the demand for non-integrated traditional products decreases with increasing speed.